Topic · 9 articles
How people find you as a speaker, through your bio, personal brand and content from your talks. And how your appearances keep working after the conference.
A follow-up after a conference is a personal email to each person you spoke with, sent within two to three working days of your talk, that offers exactly one next step. It picks up the conversation you had after your …
A conference talk becomes content when you use the questions from the room as topics, rewrite passages, share clips with context and put the transcript online. A talk …
After the conference, the business is made in the first two weeks, when you follow up on the most important conversations within a few days and with concrete details …
Conference talks bring your name into AI answers because programmes, speaker pages and recordings are third-party sources that link your name to a topic. ChatGPT …
As a speaker you get found when a page of your own ties your name to your topic, the same details appear everywhere and third parties mention you. Today this is checked …
A speaker bio is the short text about you that appears with every submission, in the programme and in your introduction on stage, and it has to serve three readers at …
Your personal brand as a speaker is the answer to a single question: what do people call on you for? It consists of the topic people associate with you, the angle that …
Everything that matters about one topic on a single page.
Thought leadership refers to a person's publicly held position on an open question in their field, backed by their own work. The German equivalent, Vordenkerschaft …
For B2B experts, the conference stage brings more clients, because decision makers can approach you directly after the talk, while a podcast appearance is quicker to get …