Topic · 15 articles
Fees & Business
What speakers earn, how to negotiate fees and contracts and what an appearance costs. And how a talk turns into new business for you.
Fees & BusinessThe buying centre in B2B: who decides on a contract?
In B2B, a larger contract is almost always decided by a group, and your contact is one voice within it. In industrial marketing this group is called the buying centre …
Fees & BusinessWhy the industry conference works so well as a sales channel
The industry conference works as a sales channel because the room has been pre-sorted before you have said a word. At commercial industry conferences the people in the …